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Google Ads Automation

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Google Ads Automation — Restoration Demand Capture

Own urgent intent when it happens. Our automation answers every call, follows every lead, and feeds revenue back into bidding — so you scale what books jobs, not clicks.

Problem → Solution

Where money leaks — and how we fix it

Typical leaks

  • Generic keywords + broad match wasting budget
  • Calls unanswered or after-hours leads ignored
  • No revenue feedback → bids optimize to clicks, not jobs
  • Slow follow-ups → competitors win the first response

Automation flow

  1. Capture high-intent searches with precise match & ad extensions
  2. Connect via call routing + instant SMS/email follow-up (5-touch)
  3. Attribute call → booked job; pass revenue back to Google Ads
  4. Scale winners; suppress waste by location, hour, and keyword
What’s Included

Everything you need to win urgent intent

Keyword architecture
Exact & phrase match, negative lists, surge sets
Ad systems
IF functions, location & call extensions, RSAs
Landing playbooks
City + service pages, storm-mode variants
Call tracking
Keyword pools, source tags, recordings
Lead routing
Zip/skill-based, after-hours paths
Follow-ups
5-touch SMS/email, no-lead-left
Revenue feedback
Push won job value back to bids
Reporting
Jobs, revenue, CPA by service & city
Week 1

Go Live

Tracking, routing, follow-ups, and first ad sets on.

Week 2

Optimize

Refine keywords/ads/pages from real call outcomes.

Week 2

Report

Attribute to booked jobs. Scale winners; cut waste.

Case study

Water Damage — Miami, FL

Google Ads Automation + call routing + storm pages → 42% lift in lead→booked; 23% drop in wasted spend; 12-min avg callback.

Integrations
  • Call tracking: CallRail / WhatConverts (keyword pools)
  • CRM: HubSpot / HighLevel (deals + revenue)
  • Automation: n8n webhooks (alerts, enrichment, tasks)
  • Analytics: GA4 + GTM events (cta_click, call_click, form_submit)
FAQ

Questions teams ask about Google Ads Automation

How fast can we go live?＋
Typically 7–14 days. Tracking, routing, and core follow-ups are active in week 1.
What do you need from us?＋
Service areas, hours, call handling rules, and ad/website access. We handle the build.
How do you prove ROI?＋
We connect calls to booked jobs with recordings, tags, and revenue notes — then push this back into bidding.
Free 30-min Audit

See exactly where ad spend leaks — and fix it fast.

Bring two examples of missed calls or slow leads. We’ll map the losses and deploy Google Ads Automation to capture them.