Service
Call Tracking + Lead Routing — Never Miss a Call Again
We make sure every inbound lead connects to the right person instantly. Track calls by keyword, route by skill or ZIP, and attribute every dollar to the call that created it.
Problem → Solution
Why good leads get lost — and how we fix it
Common leaks
- Missed calls after hours or when crews are busy
- Calls routed to the wrong department or region
- No visibility from ads to booked jobs
- No alert when follow-ups slip past SLA
Automation flow
- Track every call by source, keyword, and ad group
- Route by skill, ZIP, or availability; backup after-hours path
- Alert missed calls instantly in Slack/email/SMS
- Attribute calls → booked jobs → revenue dashboard
What’s Included
Everything you need to track, route, and close faster
Dynamic numbers
Swap per ad/source for attribution
Swap per ad/source for attribution
Call recording
Quality + training review
Quality + training review
Routing logic
Skill, schedule, region, round-robin
Skill, schedule, region, round-robin
After-hours handling
SMS/email fallback & escalation
SMS/email fallback & escalation
Follow-up alerts
Slack/email/SMS notifications
Slack/email/SMS notifications
Revenue attribution
Job value sync to source
Job value sync to source
Dashboard
Calls, leads, bookings, revenue
Calls, leads, bookings, revenue
Integrations
CallRail / WhatConverts + HubSpot / HighLevel
CallRail / WhatConverts + HubSpot / HighLevel
Case study
Fire Restoration — Denver, CO
Call Tracking + Lead Routing → 0 missed calls, +41% lead→booked in 45 days, revenue attribution live to ad groups.
Integrations
- Call tracking: CallRail / WhatConverts
- CRM: HubSpot / HighLevel
- Automation: n8n webhooks (SLA alerts, routing updates)
- Analytics: GA4 + GTM events (cta_click, call_click, form_submit)
FAQ
Questions about Call Tracking + Lead Routing
Do you record calls?+
Yes, all calls can be recorded for quality, compliance, and training. Recordings stay private to your account.
How fast are missed-call alerts?+
Usually within seconds. We push alerts via Slack, email, and SMS so your team can return calls immediately.
Can I route by ZIP or skill?+
Yes — calls can be distributed by skill, location, or availability. After-hours routes can forward to backup staff or trigger SMS follow-ups.
Free 30-min Audit
Every call answered. Every lead followed.
Bring your current call logs. We’ll map missed opportunities, build routing logic, and activate instant-alert automation in under 2 weeks.